HELLO AND WELCOME TO THE SPROUT UNBOUND STORY – A YARN SPUN RIGHT HERE IN VICTORIA, DRIVEN BY A PASSION FOR SUSTAINABLE, STYLISH, AND DOWNRIGHT PRACTICAL CHILDREN'S WEAR.
I'm the founder of Sprout Unbound, a 39-year-old marketing maven turning entrepreneur and, most importantly, a mum to a lively two-year-old. My journey into the world of children's fashion is as much a personal quest as it is a professional pivot. After 15 years in marketing and several entrepreneurial ventures under my belt, becoming a mother cast new light on the gaps in the children's clothing market.
THE CHALLENGE?
Finding clothing that didn't force a choice between style and comfort, durability and sustainability. I longed for designs that stood out from the uniformity of big chains, clothes that my child could comfortably romp around in, garments that would survive countless washes, and styles that wouldn't be outgrown in a matter of months. And, of course, all of this needed to be accomplished without compromising our planet's well-being.
With my existing eCommerce shop, Little Travellers, I have thoroughly enjoyed the process of selecting enjoyable discoveries for parents and their children. Yet, the dream was always to create – to bring to life a product that was entirely 'Sprout Unbound' from inception to the final stitch.
After researching and comparing options, I partnered with Julia at the Sample Room. Julia knows the ins and outs of fashion design and production in Australia, which perfectly matches my plans.
NOW, I'M ON THE BRINK OF SOMETHING NEW.
To me, Sprout Unbound is more than a brand; it's rooted in Australia's diverse energy, and I have designs ready to jump from my head to the real world.
But the path ahead is not just about the destination but the journey. The fashion industry is a new terrain for me, filled with its language, pace, and challenges. It's a world where creativity meets commerce, art intertwines with sustainability, and every choice carries the weight of environmental responsibility.
I INVITE YOU TO JOIN ME ON THIS ADVENTURE.
Through this blog, I'll share the highs and lows, the learnings, and the inevitable stumbles. From sketches to samples, from the thrill of the first prototype to the nitty-gritty of production lines – you'll be with me at every turn.
So here we are, at the very beginning. What stories will we weave? Let's find out. After all, the best stories are the ones we craft ourselves, one stitch at a time.